It’s Google’s World—PR Just Lives in It

Google’s at it again. Google algorithms they are a-changin.

See this article in PR News:


Here are some tips to help you align your PR strategies with Google\’s algorithm updates:

Optimize your website for \”conversational search.\” Users search in sentences, not in keywords, and Google has started to recognize that.

If you don\’t already have one, establish a Google+ page for your business and link to it directly from your main website.

Write original content. Google does not take kindly to content scraping and will continue to work against content \”repurposing\” in the future.

Link to less but more authoritative websites. Think quality over quantity.

via It’s Google’s World—PR Just Lives in It | PR NewsPR News.